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![PDF] Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/407495811542e373a373a8956b0eee2955b74425/2-Figure1-1.png "PDF] Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy | Semantic Scholar")
PDF] Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy | Semantic Scholar
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2.0 is dead, long live Social Media says Fred Cavazza
